What I've solved.

What I found

• Hundreds of archived leads sitting in a system nobody had opened in months, with phone numbers and email addresses still attached.
• The admin team needed approval from the messaging provider to send texts remotely, so follow-up stopped the moment anyone left the office.
• No agreed way of selling. Every person described the service differently.
• An existing buy-now-pay-later facility that was never mentioned to a customer, in a market where every business is watching cash flow.
• Signage out the front that didn't say what they sold.
• A website that hid the enquiry form behind a button and then asked nine questions.

What I changed

• Recovered every archived lead with contact details intact and built a plan to work through them over email and SMS.
• Chased the messaging provider until the team could actually send texts remotely.
• Designed a two-clean discount instead of one deep discount, so a customer experiences regular cleaning before deciding.
• Put the payment facility in front of customers as a way past price objections without discounting the work.
• Rewrote the website priority: form at the top, client logos bigger, fewer questions to enquire.

What I built

• Sales scripts the team could actually use
• A lead management process with a visible status on every lead
• A CRM to hold it, replacing the inbox
• Live KPI tracking
• A management dashboard so the owner could see it without asking anyone

Where it landed

The business went from leads disappearing into an inbox to a system where every enquiry has an owner, a status and a next step, and where the owner can see what's happening without asking. Designed to make the next step clearer for both the customer and the team.