- Work out what the site is actually for before touching how it looks.
- Cut the number of clicks and form fields between arriving and enquiring.
- Lead with proof: the clients you already work with, the real jobs, the numbers you do have.
- Put you on camera telling the story. People buy from people.
- Rebuild it so it works as hard as the money you spend sending traffic to it.
What I solve
You bring me the problem. I'll work out the rest.
Not a services list. These are the things people actually say when they call. Open the one that sounds like your business.
and I come and do it, at your desk, on your computer.
- Time the gap between an enquiry landing and a human replying. It's usually worse than anyone thinks.
- Automate the first response so it goes out in minutes, not when someone gets to it.
- Build a follow-up sequence over email and SMS that runs whether or not anyone remembers.
- Put every lead in one place with a visible status, so nothing sits in an inbox going cold.
- Give the follow-up a reason to exist: a real offer, and a second one for the people who don't bite.
- Sit with the person doing it and watch the real version, not the described version.
- Separate the parts that need judgement from the parts that just need doing.
- Automate the doing. Template the judgement so it takes two minutes instead of twenty.
- Rebuild it so the business owns the process, not one staff member's memory.
- Document it, so the next hire inherits a system instead of a shrug.
- Get the list out of whatever system it's buried in, with contact details intact.
- Work out why they stopped. Sometimes nothing went wrong and nobody called.
- Build an offer worth reactivating for, structured so it doesn't just discount your best customers.
- Run it over email and SMS, in your voice, in a sequence rather than one blast.
- Route anyone who bites straight to whoever can actually close it.
- Listen to how it's actually being sold now, by the person who does it best.
- Write that down as a script people can use without sounding like they're reading one.
- Agree what happens at each stage, and what has to be true to move forward.
- Make the next step visible so nothing depends on somebody remembering.
- Train it once properly, then check whether it survived a fortnight.
- Find the three tasks eating the most hours for the least judgement.
- Build one small thing and prove it inside a fortnight, instead of planning for six months.
- Train the team on the one workflow that makes their week easier, so it actually gets used.
- Expand only once the first thing has earned its place.
- Tell you when AI isn't the answer. Sometimes the fix is a phone call or a better sign out the front.
- Work out what 'done' looks like, so it stops being an open-ended task.
- Do the setup properly once, rather than half of it four times.
- Connect it to whatever it needs to talk to.
- Show your team how to run it, in their language.
- Hand it over documented, so it doesn't come back.
- Spend time in the business watching how it actually runs, not how it's supposed to.
- Find where the money and the hours are leaking, which is rarely where you'd guess.
- Tell you what I'd fix first, and what I'd leave alone.
- Come back with a fixed quote and a timeframe before anything starts.
- Be honest if the answer is cheaper, simpler, or somebody other than me.
Everything in those lists is a tool, not a menu. Which one I reach for depends on what turns out to be wrong. Outside the 7-Day Website, every job is quoted individually, with a fixed price and a timeframe before anything starts.
Sometimes the answer isn't me
Some problems are already solved by someone better.
Part of the job is knowing when the fix already exists and who does it properly. These are people I'd send you to.
The problem
“Customers can't find us on Google.”
Solved by
Ralph AyoubManaging Partner, DSRPT. Adelaide. Google Premier Partner.
If your Google Business Profile is half set up, your reviews are thin, or you're not sure whether your website and socials are doing anything at all, Ralph is who I'd send you to. He sits down with you one on one and fixes it with you, so you understand what's been done and can keep it going yourself. That last part is why he's on this page.
Five hours of one on one digital mentoring for $110 including GST. That isn't a discount Ralph is offering. It's the federal government's ASBAS Digital Solutions program, which covers the rest of the cost for eligible small businesses.
Register through Adelaide Business Hub
1300 464 664
I'm not paid to recommend anyone on this page, and I don't take a cut.
Tell me what's stuck.
One sentence is enough to start. No brief required.
I'll get back to you by the next business day, usually sooner.
Send me the problem
Three fields and a sentence. I'll come back to you with how I'd approach it, whether or not we end up working together.